Identificação de Perfis Comportamentais de Estudantes eIdentification of Behavioral Profiles of Students in a Brazilian MOOC Using the K-means Algorithm
DOI:
https://doi.org/10.18264/eadf.v16i1.2812Keywords:
Educational data mining, Student engagement, Distance education, Course completionAbstract
Massive Open Online Courses (MOOCs) expand access to specialized education, but still exhibit heterogeneous participation patterns and low completion rates. This study aims to identify interaction patterns among students in a Chemistry MOOC offered by a Brazilian platform and to interpret behavioral profiles associated with engagement and certification. Secondary data from 3,540 students were analyzed, obtained from profile, progress, grade, and access-log reports. After correlation analysis, material-access frequency was removed from clustering because of redundancy, while certificate issuance was retained as an external variable. K-means was applied to standardized attributes representing time in the course, proportion of completed activities, and questionnaire attempts. The choice of k = 2 considered the elbow method, internal validity indices, resampling stability, group balance, and interpretability. Two clusters were obtained, representing higher and lower engagement. Crossing these clusters with certificate issuance produced four interpretive profiles: Engaged, Strategic, Inactive, and Instrumental. The results distinguish algorithmically generated clusters from profiles interpreted afterward and provide evidence for pedagogical interventions tailored to observed participation patterns.
Keywords: Distance education. Educational data mining. Student engagement. Course completion.
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