Influencia social en la plataforma de clases remotas: el punto de vista de los docentes

Autores/as

DOI:

https://doi.org/10.18264/eadf.v15i1.2345

Palabras clave:

Continuity of use, Previous experience, Social influence., Professor Behavior

Resumen

The main goal of this research is to analyze how social influence can act as an antecedent in relation to the expectation and perception of professors regarding the adoption and intention to continue use of digital platforms for remote classes. The study has a quantitative approach testing a conceptual model proposal, based on constructs behavioral, using the technique of modelling structural equations by partial least squares (PLS-SEM). The results pointed to a significant effect of social influence on professors' expectations regarding the effort and performance to manage the online class platforms with a positive perception about the support promoted by the faculties. This demonstrates that the physical distancing caused by the pandemic has resulted in a virtual social proximity, based on the need for more frequent use of digital communication technologies. This study demonstrates the dynamism of behavioural relationships and the importance of social relations in the process of technological acceptance, instigating new studies and contributing to empirical studies of current themes. The model was validated by survey with Brazilian professors from north region (mainly Amazon region). The results demonstrate that technological acceptance can be facilitated when the body of professors has, in their peers, references that inspire learning. The study social proved the relevance of social influence in the scenario of restrictions regarding face-to-face social interaction.  

 

Keywords: Continuity of use. Model UTAUT. Previous experience. Social influence.

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Biografía del autor/a

Alessandra Meirelles Esteves, Universidade da Amazônia

Master’s in administration from the University of the Amazon (UNAMA), in Brazil, in October 2021. Specialization in Teaching in higher education (UNAMA/Brazil), MBA in Marketing (IEE/Brazil) with a bachelor’s degree in administration (UNAMA/Brazil). Coordinator of Administration and Accounting Sciences courses at UNAMA, as well as a full professor since 2016. My research interests are in marketing, innovation, and strategies.

Cristiana Fernandes De Muylder, Fundação Mineira de educação e Cultura

Full professor at FUMEC University (since 2011 - licenced) and visiting full professor at Uberlândia University (mar/2022-mar/2024). My PhD and Master are in Applied Economics (UFV/Brazil), MBA in Strategic Planning and Information System (PUCMinas/Brazil) and bachelor’s degree in computer science with emphasis in Database Administration (PUCMinas/Brazil). My research interests are about innovation, strategy and new technologies.

Mauro Margalho Coutinho, Universidade da Amazônia

Was awarded his PhD in Eletrical Engeneering from the Universidade Federal do Pará, Brazil in May 2007. He has published in the areas of smart cities, including articles in the Journal of Contemporary Administration, P2P & INOVAÇÃO and IEEE Latin America Transactions, among others related. In 2012 he concluded the post-doctoral at the University of Arizona in Tucson, USA. Currently he is a Computer Science Professor at the University of Amazon (UNAMA) and researcher from Business Administration Graduate Program , in Belém – PA, Brazil.

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Publicado

2025-07-24

Cómo citar

Esteves, A. M., Costa, E. M. S. da, De Muylder, C. F., & Coutinho, M. M. (2025). Influencia social en la plataforma de clases remotas: el punto de vista de los docentes. EaD Em Foco, 15(1), e2345. https://doi.org/10.18264/eadf.v15i1.2345

Número

Vol. 15 Núm. 1 (2025)

Sección

Estudos de Caso

Licencia

Derechos de autor 2025 EaD em Foco

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